87.7k views
4 votes
What could Vans do to keep its dealer network intact and supportive even after opening a corporate store in their market

User Ked
by
4.8k points

1 Answer

6 votes

Answer:

Vans

To keep its dealer network intact and supportive even after opening a corporate store in their market,

Vans should not compete directly with its dealer network stores, especially based on lower prices. It must ensure that its prices are at similar levels with those offered by its dealers.

Step-by-step explanation:

Vans can also differentiate the products in the corporate store from those offered by the dealer networks. It can offer its products for bulker purchases than those offered by the dealers. It can also inform its dealers that the corporate store in their market exists to offer close-by support to the dealers instead of competing with them. The corporate store may be a way to undertaking extensive advertisements and publicity that will rub off favorably on the dealers.

User Qehgt
by
5.3k points