Question

Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this? Write a position statement for yourself to convince your favorite company to hire you.

Answer 1

In simple words, In comparison to competitors, market positioning refers to the capacity to impact customer perceptions of a brand or commodity. The purpose of market placement is to establish a brand's or product's image or character so that people view it with a certain aim in mind.

Effective sales promotion has the best characteristic of being able to provide a competitive edge. As a result, if a corporation can position its services as particularly important, competitors will believe it will be difficult to make a strong case for acquiring alternatives.