Question

Coca-Cola has a variety of strategic business units (SBUs) in its beverage business. Glaceau Vitamin Water is in a high-growth market due to customer trends away from carbonated beverages. However, Coca-Cola has a low market share of the bottled water segment. Thus, Glaceau Vitamin Water would be classified as a _______ according to the Boston Consulting Group model.

Answer 1

"Problem child" is the correct answer.

Step-by-step explanation:

• Throughout a highly expanding economy, but with a different business model, the compounds would be considered problematic children or questioning indentations.
• Glaceau water seems to be in a highly international audience with a large affinity to expansion. Nevertheless, throughout the plastic bottles category, Coca-Cola possesses a slow growth rate.

Thus the above is the correct answer.