Question

A large retail advertiser with more than 5,000 products wants to upsell to consumers who have purchased products on its website. The retailer needs to reach customers who viewed products on the website and did NOT purchase any product. The retailer wants to dynamically retarget this audience. Which objective should be selected when setting up this campaign & why?

Answer 1

Answer: Catalog sales

Step-by-step explanation:

Based on the information given, the objective that should be selected when setting up this campaign is catalog sales.

Catalog sakes refers to the sales technique that is used by businesses whereby several items are grouped together together in the online store, and the consumers then buys directly online by using the information that were provided in the catalog.

This can be used to upsell to the consumers who have purchased products on its website.