Question

All powder laundry detergent is packaged in small 2 oz. packets so it will be more affordable for low-income consumers. All detergent convenience packets are small enough to be sold in vending machines to make them handy for students on a tight budget living on campus. This is an example of:________.

a. age segmentation
b. ethnic segmentation
c. gender segmentation
d. income segmentation

Answer 1

d. income segmentation

The packaging for the laundry detergent is being improved upon for the benefit of “low-income consumers” and “tight budget” students. Therefore, the answer would be relative to income.