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When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.
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When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

User Mdeforge
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Answer:

Behavioural

Explanation: a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common

User Ninegrid
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