Answer: All of the above
Step-by-step explanation:
Brand name refers to the brand element through which a customer can be able to identify and differentiate a particular product from the other products.
A good brand name should be unique, easy to pronounce, extendable, give an idea about the qualities and benefits of the product, capable of registration and legal protection, should not give a bad image etc.
Therefore, the correct option is "All of the above".