Question

Brand [X] has tasked you with looking at various KPIs for their recent campaign. Below are the results for the campaign. Using the provided KPI calculations, your own research and intuition.

Amount spent (USD) CPM Impression Clicks Click- Through Rate
Campaign Total $2783 $1.55 1,801,348 26,048 1.45%

Required:
Do you believe this campaign performed well?

Answer 1

Yes, the campaign performed well.

Step-by-step explanation:

Recent campaign by Brand X has performed really well. The results obtained are analyzed against the Key Performance Indicators set by the company. The amount spent on the campaign is $2783 whereas the Clicks per minute is $1.55 which indicates that customers are impressed by the campaign and they are gaining attraction in the campaign details so the CPM impression is high.