Question

One characteristic of a run-of-paper (ROP) advertising rate to a newspaper:____.

a. is that the advertiser has no control over where the ad appears in the newspaper.
b. is testing the pulling rate of two identical size ads with different content for the same product.
c. will not require the newspaper to rerun the ad if production quality is less than desirable.
d. will be charged for not fulfilling the contract for frequent or bulk space purchases.
e. is entitled to a rebate or credit for buying more inches than contracted.

Answer 1

a. is that the advertiser has no control over where the ad appears in the newspaper.

Step-by-step explanation:

Run-of-paper (ROP) is another term for advertisement in the newspaper. The main feature of this type of advertisement is that it costs very low and the ad can be placed anywhere on the paper.

The ad is placed by the editors and publishers where they believe it would be best suited in the paper. This means that the advertisers have no control over where the ads are posted in the paper. The only option the advertisers have is to decide on the size of the ad.