Question

The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $930. The magazine had a total circulation of 15,000. Calculate the magazine's cost per thousand (CPM).

Answer 1

Magazine's cost per thousand (CPM) = $62

Step-by-step explanation:

Given:

Cost per card = $930

Total number of cards = 15,000

Find:

Magazine's cost per thousand (CPM)

Computation:

Magazine's cost per thousand (CPM) = [Cost per card x 1,000] / Total number of cards

Magazine's cost per thousand (CPM) = [930 x 1,000] / 15,000

Magazine's cost per thousand (CPM) = 930,000 / 15,000

Magazine's cost per thousand (CPM) = $62