Question

Market leader in the confectionery industry, Jelly Belly, the jelly bean manufacturer, must keep coming up with new flavors. In 2011, it released its Soda Pop Shoppe collection, which was developed after company employees were asked to suggest as many potential new jelly beans tastes as they could without being criticized for any of their ideas, no matter how outlandish. What method did Jelly Belly use to come up with this new product line

Answer 1

brainstorming

Step-by-step explanation:

In product development different methods can be used to generate the ideas behind a product.

One of them is brainstorming which involves the use of creative ideas from different groups or people.

After ideas are obtained they are discussed, critiqued, and final selection is made.

The given scenario where Soda Pop Shoppe collection was developed after company employees were asked to suggest as many potential new jelly beans tastes as they could without being criticized for any of their ideas, no matter how outlandish. This is brainstorming