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A(n) _________ refers to each and every opportunity the customer has to see or hear about the company and/or its brands or have an encounter or experience with it.

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Answer:

A touch point refers to each and every opportunity the customer has to see or hear about the company and/or its brands or have an encounter or experience with it.

Step-by-step explanation:

A touch point can be described as any way through which a customer can interact with a company, whether it is through a website, a person-to-person interaction, an app, or any other kind of communication.

A touch point simply refers to a point of contact or connection, particularly between a company and its clients or customers.

Therefore, the correct answer to fill in the gap is a touch point.

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