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Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it
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Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting

User Prabhu Natarajan
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Answer: Positioning

Step-by-step explanation:

The analysis that Ford is using is positioning. Positioning analysis refers to the process of analyzing how the brand of a company is perceived by the marketplace.

It should be noted that when target market opportunities are identified, a company should make a comparison between the way that the brand is perceived and needs of the targeted market

User Lucas Katayama
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