Answer:
Cooperative.
Step-by-step explanation:
Franchise is a license consisting of a contractual arrangement between a parent company (franchiser or franchisor) and another (franchisee), that allows individuals or an organization access to its knowledge, processes, trademarks in order to provide a service.
One of the main advantages of a franchise is that, franchisers such as Chichi's Chicken Restaurant do not require additional capital and development expenses to have their businesses being situated in a foreign market or country, as they only required to issue licenses to franchisors who are interested in being part of their business by paying a fee.
Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.
In this scenario, Marissa owns a Chichi's Chicken Restaurant franchise and is able to compete in her local market due to the fact that the franchisor shares the cost of her advertising. This is an example of cooperative advertising.
A cooperative advertising can be defined as a cost-effective advertising partnership in which the cost of a locally placed advert is shared between two or more parties such as manufacturer, wholesaler, retailer, franchisor, franchisee, etc.