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Participants who want to portray themselves more positively to the researcher and intentionally respond in a way that achieves that goal biases the results of a survey and is called:

User Orphid
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Answer:

Social desirability

Step-by-step explanation:

Social desirability

This is simply defined as the ability or the tendency to respond to self-report items in a way that makes the respondent look good rather than to respond in an accurate and truthful manner.

The two factors of social desirability includes;

1. Impression management

2. Self-deception

Impression management

this is simply the act or tendency to purposely tailor one's answers to create a positive social image. it is is other-deception and need not be consciously believed

Self-deception This is simply the ability of being honest but overly positive self-presentation. It is self-deception and might be consciously believed

User Cbrandolino
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