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When Heinz introduced its ketchup globally, it first had to deal with the fact ketchup is not a household staple outside the United States. Heinz had to show foreign users how ketchup can be used. Globally, Heinz has had to rely primarily on _____ advertising to convince consumers to want the product.

User Piglet
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1 Answer

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Answer:

informative advertising :)

Step-by-step explanation:

Heinz had to "inform" its customers about ketchup and how it's used

User Ankit Mishra
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