Question

All other things being equal, consumers tend to prefer dollar savings over percentage savings. larger retail outlets over smaller outlets. external reference prices over internal reference prices. percentage savings over dollar savings. smaller retail outlets over larger outlets.

Answer 1

Answer: larger retail outlets over smaller outlets.

Step-by-step explanation:

A retail outlet can be refered to as a store or a shop whereby buyers can visit in order to make purchases.

It should be noted that consumers will prefer the larger retail outlets over the smaller outlets. A reason attributed to this is that there are varieties of products that can be chosen by the consumers. Also, the consumers can enjoy discount when they buy in large quantities.