Question

For convenience, pricing objectives can be divided into three categories. They are a. refundable, competitive, and attainable b. perceived, actual, and unique-situational c. differentiated, niche, and undifferentiated d. profit oriented, sales oriented, and status quo e. monopolistic, fixed, and variable

Answer 1

d. profit oriented, sales oriented, and status quo

Step-by-step explanation:

Pricing objectives are the philosophies that guides a business in setting prices of products and services for its customers.

Pricing objective is affected by marketing strategy, financial, and product goals.

For easy classification pricing objectives can be classified into profit oriented, sales oriented, and status quo.

Profit oriented objective is driven by the need for the business to turnover a profit. Sales volume may not be a priority so far the price means profit is generated.

Sales oriented objective is concerned mainly with sales volume of the product.

While status quo reflects the normal pricing of the product in the given market.