164k views
5 votes
A media buyer places an ad for a new range of wines in four different magazines. The first magazine provides roughly 3,600,000 exposures, the second magazine provides about 950,000 exposures, and the third and fourth provide 100,000 exposures each. The buyer now can inform the client at the winery of ___________ expected for the ad, that is, 4,750,000 exposures.

1 Answer

6 votes

Answer:

Gross impressions

Step-by-step explanation:

It sum up the total number of the audience (impressions) that the new range of wines reaches.

User JSTL
by
4.0k points