Question

A baked goods company asked focus group participants to first privately taste and rate the flavor of the pastry on a number of characteristics and then discuss their reactions with other focus group participants. This is an example of: Conducting product testing simultaneously. Conducting primary and secondary research concurrently. Conducting quantitative and qualitative research simultaneously. Conducting market tests and taste tests concurrently.

Answer 1

Conducting quantitative and qualitative research simultaneously.

Step-by-step explanation:

Qualitative research is used to obtain the opinions of a target group about a particular subject mostly by use of open ended questions to gain information on non numerical data. It can be used to gather experiences or insights on an area of interest.

In this case the group participants are tasting the pastries and discussing their reactions. This is qualitative research.

Quantitative reseat on the other hand has to do with with numerical data and statistics.

In this case where the flavour of pastries are being rated it is quantitative research.

For example a rating of 9/10 can be given to a party flavour