Question

At the conclusion of his article "Marketing to Inner City Blacks: PowerMaster And Moral Responsibility," Brenkert concludes the following regarding targeted ad campaigns, "We must look to the responsibility of groups of persons as well as groups of corporations. Such responsibility is not personal or individual, but ___________."

Answer 1

George Brenkert concludes that in targeted ad campaigns, responsibility is not just personal or individual, it is a collective social responsibility shared by both groups of persons and corporations, reflecting the intersection of individual rights with community needs.

Step-by-step explanation:

At the conclusion of his article "Marketing to Inner City Blacks: PowerMaster And Moral Responsibility," George Brenkert suggests that when it comes to targeted ad campaigns, responsibility transcends the individual and must include both groups of persons and corporations. Brenkert argues that such responsibility is collectively held and refers to it as social responsibility. This is informed by the idea that actions of corporations and individuals can significantly impact society at large. It is a call to appreciate how civil liberties and social responsibilities are linked, reflecting how individual rights and the needs of the community are interconnected; thereby, emphasizing a balance between the two.

Furthermore, when it comes to the market influence of corporations, there is an ethical consideration of how they impact their employees, shareholders, customers, and the community. Such a viewpoint aligns with theories in business ethics that consider corporations as entities with moral duties that extend beyond the pursuit of profit, as suggested by Milton Friedman in the 1970s, to encompass broader ethical expectations within society.

Answer 2

Question Completion:

a) Universal

b) Collective

c) Limited to stockholders

Answer:

Such responsibility is not personal or individual, but ___________."

b) Collective

Step-by-step explanation:

Collective responsibility, in this context, refers to the moral responsibility of the group of marketers or corporations who target a market segment for their brands. The collective responsibility is evoked because of the harmful effects of the particular product on the target consumers. Such marketers should be held accountable for the harmful results experienced by the market segment, according to Brenkert.