Question

Scenario C. Victor, the president of Tortoise Bay Pharmaceuticals Inc., sends a memo to his vice presidents regarding new procedures for succession planning in the company. The vice presidents meet informally to discuss the new procedures. When the procedures are announced to the other employees, they form feedback teams. These teams draft memos providing feedback to the vice presidents and CEO regarding the advantages, disadvantages, and potential problems with the new procedures. The original memo sent by the president of the company is an example of

Answer 1

Tortoise Bay Pharmaceuticals Inc.

The original memo sent by the president of the company is an example of

downward communication.

Step-by-step explanation:

Whereas upward communication flows from the lower levels of an organization to higher ranks, with downward communication, information flows from one top level to a lower level in the organization's hierarchy. For example, the original memo sent by the CEO of Tortoise Bay Pharmaceuticals Inc. to his vice presidents is a downward communication. The memos that provide employees' feedback (an efficient communication feature) to the vice presidents and the CEO about the new procedures are examples of upward communication.