Question

_____________are expenses incurred when a customer stops buying a product or service from one business and starts buying it from another.

Answer 1

Switching cost

Step-by-step explanation:

Switching costs are the costs when the consumer paid for switching the brands or products. It can be in terms of effort based, time based, etc

It can employ the high switching cost in order to protect the customers from shifting to the another brand

Therefore the switching cost should be considered