Answer: See explanation
Step-by-step explanation:
A merger simply means when two companies come together and becomes one.
A merger between two book publishing firms will benefits the consumers as it may bring about the improvement in the product quality.
Also, the merger can result in the reduction in the price of the books as the company enjoys economies of scale due to its expansion. Furthermore, there can be an expansion of the business into new geographical areas and therefore more customers will be reached.