Answer:
Initially the PE of the object was W * h = 30 * 10 = 300 Joules
The KE of the object when it struck the ground was 1/2 M v^2
KE = 1/2 * 30/9.8 * 13^2 = 259 J
So the object lost 41 J to friction during the fall
Since Work = Force * distance
Force = 41 J / 10 m = 4.1 N (the average force of friction)