Question

Scott is a young affluent professional who values quality global goods and i and global populations that was discussed in the Core Reading, to which market segment does Scott likely belong?

A. Global citizens
B. Global dreamers
C. Antiglobals
D. Global agnostics

Answer 1

Scott fits the description of a Global citizen market segment, valuing quality international products and being part of a world community.

Step-by-step explanation:

Based on the description of Scott as a young, affluent professional who values quality global goods and presumably identifies with global populations, Scott likely belongs to the market segment known as Global citizens.

Global citizens are individuals who see themselves as part of a world community, and as such, they tend to be more receptive to international brands and products that demonstrate quality and prestige. They are also likely to be concerned with issues that affect the global community, showing a cosmopolitan approach to their consumption habits. This makes them the ideal segment for companies that are presenting themselves as part of the global marketplace and espouse values consistent with those of a global citizen.

Answer 2

Answer: B. Global dreamers

Step-by-step explanation:

Global dreamers are those who care about the quality of the goods that they buy such that they will especially turn to quality global goods much like Scott here.

People that fall into this group do not really care about the social responsibility of the company producing to the country they are producing in so long as they get their quality goods. This is the case with Scott so Scott is a global dreamer.