Question

The organic food sold by Down to Earth is of good quality. It is also delicious and has long-term health benefits. The organic food sold by Down to Earth would likely fall into the category of ________ products.

Answer 1

desirable

Step-by-step explanation:

The societal classification of products developed by Philip Kotler (1972) includes four categories: salutary products, desirable products, deficient products and pleasing products. Deficient products (e.g., junk food without taste), neither have an immediate appeal nor have long-term benefits. Pleasing products (e.g., high-fat foods and cigarettes) have immediate satisfaction but may cause damage in the long term. Salutary products (e.g., airbags, bike helmets) have limited consumer appeal but offer long-term benefits to the consumers. Finally, desirable products (e.g., tasty and nutritious organic foods) offer high immediate satisfaction and also exhibit benefits in the future. It has been proposed that the companies' ultimate objective should always be to develop desirable products.