Answer: Pedaling your bike : acceleration :: applying the brakes : inertia.
The reason I think this to be the answer to the analogy is because there is energy and work used in both processes (and the unit focuses on forces); gravity is constant and does not change whether one pedals or applies brakes. And I do not think it's deceleration, as deceleration tends to equate to acceleration within the physics perspective.
Edit: I should also add that since you clarified that your unit is motion and forces, Newtons 1st law is the law of inertia. The way to change an objects motion for it to slow down is by applying an additional force. That resistance the bike experiences to slow is the process of inertia. Inertia happens in order to accelerate an object (either by slowing it down, or speeding it up): i.e., the resistance to change.