223k views
4 votes
How does inbound marketing differ from outbound marketing?

Inbound marketing involves actively collecting data, while outbound marketing strategies use already enting data
O Outbound marketing is primarily a byproduct of new media, while inbound marketing strategies are considered the more tradisional approach
Inbound marketing is primarily a byproduct of new media, while outbound marketing strategies are considered the more traditional approach
Outbound marketing involves actively collecting data, while inbound marketing strategies use already existing data

User Cati
by
4.6k points

1 Answer

5 votes

Answer: Inbound marketing is primarily a byproduct of new media, while outbound marketing strategies are considered the more traditional approach.

Step-by-step explanation:

Inbound marketing involves creating content that will stoke an interest in people such that they want to find out more about the brand that is creating such good content. It is mostly done on the internet such as social media sites, blogging sites and media streaming sites. The internet is an example of new media so inbound marketing can be said to utilize new media.

Outbound marketing on the other hand aims to show people the products and services that the company makes without having to lure them in. It therefore uses traditional approaches such as advertising and other marketing methods such as promotions and sample tasting.

User Jonathan Schoreels
by
5.4k points