Question

Although contemporary college students have undoubtedly seen the Apple logo many, many times, one study found that only 1 in 85 could draw it correctly (Blake et al., 2015). This MOST likely reflects a failure in the memory process of:

Answer 1

The inability of students to accurately draw the Apple logo despite frequent exposure most likely indicates encoding failure in the memory process, where initial details are not effectively stored in memory.

Step-by-step explanation:

The study highlighting that only 1 in 85 students could draw the Apple logo correctly is most likely reflecting a failure in the memory process known as encoding failure. Encoding is a crucial first step where details are transformed into a form that can be stored in memory. When we fail to pay attention to specific details and actively process information, we experience encoding failure. This is similar to not being able to recall the specific features of a U.S. penny, despite our frequent exposure to it. It's not that our memory fades; it's more about the initial process of encoding never happening effectively because we may focus only on the aspects necessary to distinguish one item from another, not the full details.