Question

Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.

A) conative.
B) objective.
C) cognitive.
D) affective.
E) situational.

Answer 1

A) conative.

Step-by-step explanation:

Conative behavior is a component of the attitude that we pertain or we behave at some point. The conative component or the behavior component is the way the attitude that we influence on how we behave or act. It involves the person's knowledge or belief about the attitude object.

In the context, Roy wishes to buy a HDTV set even though he knows that the screen of the LCD reflects less amount of light and it is also subjected to more of blurring the picture when compared to the plasma TVs.

Thus it show the conative component of the attitude of Roy towards HDTVs.