Answer:
fit between the company and the cause
Step-by-step explanation:
Cause-related marketing is a form of marketing in which sales and cause are looked upon simultaneously. In this form of marketing, mutual benefit of the company and the non-profit is maintained and promoted. The benefit of increase in the sale of the company and the cause of the non profit is looked upon equally. The profit and non-profit of the company helps in creating a awareness and results in enhancing social reliefs. These programs are meant to be for the society and charity.