Question

Lennox just moved from a position where he dealt with the consumer market to working as a salesperson in the B2B market. As he considers his new responsibilities, it's likely that he will Group of answer choices find that B2B buyers tend to purchase more on impulse than consumer buyers. learn that industrial buyers generally require more personal service than buyers in the consumer market. find little difference between buyers in the consumer market and those in the business-to-business market. discover that decision making in the B2B market requires salespeople to be little more than order takers.

Answer 1

Answer: Learn that industrial buyers generally require more personal service than buyers in the consumer market.

Step-by-step explanation:

Industrial buyers buy in bulk and as a result are pretty influential which means that extra care needs to be given to them in order to keep getting their patronage.

Their buying requirements are also quite complicated as they have to satisfy legal and company compliance policies during the acquisition so they will be require more intensive servicing than those in the consumer market to ensure that those policies are met.