Explanation:
the area is
length × width
increasing the length by 30% means multiplying the original length by 1.3.
increasing the width by 10% means multiplying the original width by 1.1.
so, the new area is (by using the old length and width)
length × 1.3 × width × 1.1 = length × width × 1.3×1.1 =
= old area × 1.3 × 1.1 = old area × 1.43
so, the area increases by 43%.