Question

The only aim of a firm's marketing objectives revolves around buying the right media at the right price. B. They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment. C. They are stated only in a company's strategic action plan. D. They are statements of what various aspects of the IMC pro

Answer 1

Answer: B. They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.

Step-by-step explanation:

Question asks which options is true about marketing objectives.

Marketing objectives are defined in such a way that the company is able to see what it is they hope to accomplish and whether the marketing campaign will be yield a positive return on the investment put in.

They would therefore like to see if the advertisements created higher sales volume, gave them a larger market share and/or gave them more profit. These will be the objectives of the marketing campaign and will help support the decision to engage more or less in marketing.