180k views
4 votes
Cosmo breaks his fly rod while fly fishing in a remote area of Colorado. He goes to the local fly shop to buy a new rod, expecting to pay a considerable mark-up over the price he would pay at home in California. To his surprise, the price is exactly the same as at home. This is most likely due to

User Careen
by
3.8k points

1 Answer

4 votes

Answer:

Uniform pricing policy

Step-by-step explanation:

Uniform pricing policy exists when a particular product has a uniform price across different markets and locations.

This was implemented by some businesses because of negative reactions from customers that resulted in decrease in sand in the long term.

When uniform price is used customers are confident prices will be the same anywhere.

In the given scenario Cosmos goes to the local fly shop to buy a new rod, expecting to pay a considerable mark-up over the price he would pay at home in California. To his surprise, the price is exactly the same as at home.

This is an example of uniform pricing.

The opposite of this is differential pricing where discrimination plays a part in product price

User Jagat Dave
by
3.5k points