Question

La Belle Inc. introduced a new line of accessories for teenage girls the last season. Following its immense popularity with the targeted group, the company anticipated high sales in the current season and ordered raw materials accordingly. . However, the success of the new line turned out to be a fad as the teens soon turned to other products offered by competing brands and La Belle's sales declined. This forecasting error caused a huge discrepancy in the amount of raw materials they needed and the amount of inventory they had already piled up in anticipation of good sales. This is an example of ________.

Answer 1

The bull whip effect

Step-by-step explanation:

The bull whip effect is the fluctuations in inventories or asset as a result of demand changes as you move up in the supply chain. This demand distortion travels in an upward direction in the supply chain from the retailer through to the wholesaler and manufacturer due to the fluctuations in orders.

A method of reducing this effect is through establishing effective communications between the suppliers and customers so that the reason for the demand distortion can be communicated between parties.