Answer:
Pathos.
Step-by-step explanation:
Pathos means to arouse or show emotion. It is an important concept in rhetoric, as it is one of the three ways of persuasion, through the appeal to the emotion of the recipient of the speech. This emotion is usually in harmony with the emotions that the speaker himself shows. A pronounced pathos argument often contains one or more strong words that create associations and arouse emotions in the audience.