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How is effective communication defined as it applies to media?

User Nico Napoli
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2 Answers

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29 votes

Final answer:

Effective communication in media involves conveying information clearly and impactfully through various channels such as television, print, radio, and the internet.

Step-by-step explanation:

Effective communication, as it applies to media, refers to the ability to convey information in a clear, concise, and impactful manner through various media channels such as television, print, radio, and the internet. It involves creating messages that are easily understood by the audience and that effectively achieve the intended purpose, whether it is to inform, entertain, persuade, or educate. Effective communication in media can be achieved through the use of engaging visuals, persuasive language, appropriate tone, and consideration of the target audience's preferences and needs.

User Ilia Maskov
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19 votes
19 votes

Final answer:

Effective communication in media involves accurately and efficiently conveying messages to the public using various mediums, such as print, broadcast, and online platforms.

Step-by-step explanation:

Effective communication in media is defined as the successful conveyance of information and facts to the public through various mediums which include print, broadcast, radio, television, and Internet. The effectiveness of communication can be measured by how accurately and efficiently the message reaches and is understood by the audience.

With the emergence of new media, driven by technological advances, the media landscape has transformed drastically, introducing electronic technologies that have altered how, where, and how quickly we share and consume information. Marshall McLuhan famously said, "the medium is the message", indicating that the nature of the media itself influences how the content is perceived and understood. Therefore, effective communication through media is not only about the content but also about choosing the right medium to reach and engage the audience appropriately.

Mass media plays a vital role in informing the public and acting as a watchdog for corruption. Technological advances have allowed information to be distributed more widely and rapidly than ever before, challenging traditional media platforms and creating a media-rich society. As media evolves, its role in political communication remains significant, impacting how information is shared and how societies communicate both locally and globally.

User Yuez
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