Question

Martha has just started a small retail store in the city. There are popular and older retailers in the same locality. In the first two months, people have been reluctant to walk into Martha’s retail store. They seem to be happy with the more established retailers, even though Martha’s business delivers quality products. Which barrier to entry is Martha experiencing as a first-time entrepreneur? A. She does not gain the benefits of economies of scale. B. Her competitors enjoy good brand loyalty. C. She does not have sufficient capital to fund her business. D. She does not have access to the right distribution channels.

Answer 1

B: Her competitors enjoy good brand loyalty

Step-by-step explanation:

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