Question

Activity

Advertisements have a primary purpose to inform, persuade, and entertain audiences. Many television commercials tell a story that is entertaining, amusing, or emotionally touching. Some commercials use logical appeals to provide information about a product or to compare their product to others in the market.

Watch three commercials, either on television or the Internet. As you watch the commercials, notice the media strategies used to inform, persuade, and entertain. Write a one-page response analyzing the use and intended purpose of each of the strategies you identified.

Answer 1

The first commercial I watched was a Doritos Superbowl commercial from 2021. I noticed they used many strategies to get their viewer's attention. They used many different settings and characters. They also used many special effects to make the commercial interesting. They also created multiple different commercials to get the there advisement through the viewer's head. The next commercial I watched was Joe Biden For president's 2020 campaign commercial. The first thing I notice is the commercial gives a dramatic feel. The commercial is very fasted paced. After the commercial started at a real fasted pace once reaching the middle of the video it started to slow down and become more sentimaale to touch the viewer's heartstrings. I also noticed that this commercial also has many different settings. This commercial is very empowering. Lastly, I watched a medication commercial for Trulicty. This commercial is very informational. The narrator speaks in a happy, smooth tone to pull viewers in. The video talks about insulin and its side effect to inform viewers about a new drug that may be useful to them After analyzing these commercials I notice that use many tacts to inform as well as to pull in viewers. Explanation:

Hope this helps :)