Question

Roll over the items and match the examples to the sales promotion type.PromotionExamplesAdvantagesDisadvantagesCouponPremiumsContestsSweepstakesSamplesLoyalty ProgramsPOP DisplaysRebatesStimulates demandBuilds goodwillGenerates excitementIncreases involvementEncourages trialCreates loyaltyProvides visibilityLow redemption ratesBuy for premiumMust be monitoredSales declineHigh cost and risk to firmDifficult to get a good locationMay be copied by competitors

Answer 1

Coupon ⇒ 20% off

Premiums ⇒ Free Keychain

Contests ⇒ 50-yard dash around the store

Sweepstakes ⇒ Win a trip to the Olympics

Samples ⇒ Ride the bike around the lot

Loyalty Programs ⇒ Buy 9, get the 10th one free.

POP Displays ⇒ Cash register display

Rebates ⇒ Mail-in for $20 off