Question

The Organic Towel Company (OTC) employs 400 workers at its facility in Liverpool, England, where the firm has been manufacturing 100% organic cotton towels for five years. OTC sells towels in the United Kingdom primarily to boutique hotels and specialty retail stores, as well as to individual consumers through the company's . Recently, OTC managers attended a trade show in London where they made contact with numerous foreign market managers. OTC received a request from Earth Waves, an organic clothing store in Toronto, Canada, for a large order of towels. OTC had not been looking into expanding, but firm managers are seriously considering the opportunity to reach a global niche market with their towels.

Which of the following questions must be evaluated by OTC managers as a first step to exporting?
A) What are the risks involved in exporting OTC towels to Earth Waves?
B) Do Canadian towel companies have a high success rate when they export?
C) Will OTC save money on domestic marketing by exporting?
D) How can OTC adapt its distribution strategy in Canada?

Answer 1

A)To evaluate The risks involved in exporting the OTC towels to Earth Waves

Step-by-step explanation:

Based on the information given the questions that the manager have to effective evaluate as a first step to exporting the OTC towels to Earth Waves is to evaluate and weigh All THE POTENTIAL RISKS INVOLVED IN EXPORTING THE OTC TOWELS TO EARTH WAVES such as damage of goods or loss of good that may likely occur when the goods are in transit, fluctuations in the country currency in which the goods are been exported to ,The potential economic risks and instability that may arise as well as the delay in the payment of the exported goods among others.