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Which of the following management orientations holds that each country in a global marketplace is unique?

...Ethnocentric orientation
...Polycentric orientation
...Regiocentric orientation
...Geocentric orientation

1 Answer

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Answer:

Polycentric orientation.

Step-by-step explanation:

The polycentric orientation, referring to the management of the global marketplace, is a market vision (and in a great sense also political) that establishes that there is no single central point in a globalized market, but that each country has a strategic importance in the different sectors market that most concern you. Thus, the idea of market leaders is rejected, but rather the idea of a fragmented market in different sectors, with varied leaders, is defended.

User Bart Van Heukelom
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