Answer:
True
Step-by-step explanation:
Its true that - Mass marketing is more cost effective than market segmentation.
Mass Marketing refers to using marketing mix (same aspects) for entire public. It covers people irrespective of - whether they can be potential customers (or not), & - their personalised taste & preferences. It just attempts to broadcast the message to maximum people possible.
Market Segmentation refers to classifying business market, potential customers into smaller groups of customers - based on certain similarities or dissimilarities. It then targets potential customers in a more personalised way.
So, Mass Marketing doesn't require this much intense customers' personalised research (as market segmentation). Hence, it is likely to be more cost effective. However, market segmentation is likely to yield higher conversion rates, due to modern marketing touch.