Answer:
A social reason that explains the resistance to globalization since the 1990s is the impact that globalization has had on the loss of value of many traditional local cultures in the face of the advancement of mass cultures established by the media. Thus, for example, American and Western cultural colonization in general has been frowned upon by many social groups belonging to cultures not related to them, such as Eastern, Arab or even Latin American cultures. Thus, these people have criticized globalization insofar as it has caused many traditions and cultural expressions to have been modified as globalization took place.