Answer: Not giving much attention to the offline community
Step-by-step explanation:
Most organization or campaigns surround their programs around just those on the internet and don't communicate information with those who are offline or have little or not access to information. Asides the internet they are still other ways information and programs can be carried out and that's by door to door campaign. This would yield results in certain case than online promotion which just affects a few persons than the majority out there who are the real target for the the client