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3. The customer's current television breaks the week before the Super Bowl. The customer is supposed to have a Super Bowl party and needs a new TV so the

guests can watch the big game. Which phase of the customer life cycle does this example best represent?
O A. Phase 4 - The customer likes or doesn't like their customer experience
O B.Phase 1 - Customer has a want/need
C.Phase 3 - Customer goes to the store to buy the item
O D. Phase 2 - Customer loyalty life cycle

1 Answer

14 votes

Answer:

He wants a TV to watch the Sb

Step-by-step explanation:

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