Answer and Explanation:
The global media is of great importance in globalization because it is what allows the dissemination of cultures, countries, concepts and other elements that make up globalization. Furthermore, it is the global media that establishes communication between countries, which creates an international, interracial and intercultural link between them, promoting, once again, globalization. This ends up creating a global culture, where various elements of different cultures are extended and mixed around the world, creating globalization in an efficient and unique way.
We can see this through countries such as Latin Americans, such as Brazil, for example, which suffer a great influence from North American culture, through the information they receive through media such as the internet, newspapers and books.