Netiquette is important when communicating on the internet because it helps to show respect and convey meaning on a platform which lacks many common and necessary cues we rely on in real-life communication. Without body language, tone, and other similar cues, we rely on specific wording to convey messages online; because of this netiquette becomes incredibly important in online communication. Certain things are acceptable while others are not, when speaking— these rules change when moving online, and netiquette is important in realizing this change.
Proof-reading helps to avoid miscommunication; precise and exact language helps to better convey tone and avoid accidental rudeness; using proper grammar, for example, not using all caps, can help to avoid conflicts; and presenting yourself carefully can give an accurate and positive impression of yourself online.